Lo3 - Planning Ideas

 MindMap:

Moodboard: 

Audience Profile:

Micheal is a 18-year-old living in student accomidations in sheffield. He lives alone sharing an apartment with 3 housemates. his room is the only place he can properly decorate how he wants it and it reflects his interests, having a collection of vinyls and cds lining the walls. 

He is currently studying art and media at hallam university and is part of a retro club at school. they usually go down to kellam island on a friday night to gte that feel that they are back in the 80's, usually going to clubs that have they style and play that style of music.

While communting to work he always listens to the radio or plus his ipod into the car, he wants to listen to retro stations but there all playing the same thing over and over again, he wants a new station that will help him discover more songs from the 80's.

Production Ideas:

1. Songs

• - Life on Mars - David Bowie
• - Mr Blue Sky - The Electric Orchestra
• - Never Gunna Give you up - Rick Astly
• - Bohemian Rhapsody - Queen
• - A Humans Touch - TWRP
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2. Adverts to include:

- Advert For HMV and the merchandise and vinyl's they sell

- Advert for a local vinyl and CD shop in Kelham island

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3. Competition Ideas:

• - Win tickets for a concert or tribute performance
  
• - Win a prize for things such as a collector's item, new vinyl set or a gift card for a free night at a club in Kelham Island
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4. Audience Interaction Ideas:

• - The audience can call in to request a song
• - can be segments where listeners can try to guess what a song is from a small soundbite
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5. Theme of the show

• The theme of the show will be imitating a 80's radio show, playing music that will evoke nostalgia. It will be a show that is targeted to both 18–25-year-olds who like the concept of the 80's and 40+ year olds who want to relive the nostalgia from the day. It will most commonly be listened to while people are heading to work/school via transport or in the car, meaning that this will be played via traditional radio and via an app or website.​
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6. Jingle Ideas

• - The jingle could be a announcer saying the name of the station followed by who is presenting the show.
• - A jingle could also be announcer saying the slogan for the radio station
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• Treatment:
• 1. Name
  • The name for my magazine will be Kelham FM, this is both a hint to where the radio station will be hosted as well as the vibe that the radio station will be bringing to the rest of Sheffield, that retro party vibe that is engrained within the heart of Kelham Island. This would relate well with the target audience as they will already know the name and therefore the music that is associated with it, meaning that i will already have a established audience.
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  2. Type of Program/ content:
  For my radio show it is going to be a retro/ throwback style. for the content it is going to have a mix of both music and moments of interaction with the audience. for the music it is going to play classic hits from the 80's, with songs from artists such as David Bowie and Queen. to engage the viewer i will have content that will have the host interact with the audience, this will include things as simple as the audience requesting songs to competitions where the audience has to phone in and guess song for the chance to win a prize.
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  3. Scheduling:
  • - Win tickets for a concert or tribute preformace
    
  • - Win a prize givr for things such as a collectors item, new vinyl set or a gift card for a free night at a club in kelham island
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  4. Launch Date:
  • For the launch date I would want to do it around September this, this is when university first starts so more people will be going out to socialise meaning more people will be partying, potentially using this station as the background music for said parties. it would also be a good opportunity to get a large audience since allot of people will be travelling across the UK so they would be looking for a new local radio station to listen to.
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  5. Key Personal
  • The theme of the show will be imitating a 80's radio show, playing music that will evoke nostalgia. It will be a show that is targeted to both 18–25-year-olds who like the concept of the 80's and 40+ year olds who want to relive the nostalgia from the day. It will most commonly be listened to while people are heading to work/school via transport or in the car, meaning that this will be played via traditional radio and via an app or website.​
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