Lo1 - Analysis of radio station

HITS RADIO SOUTH YORKSHIRE:

Purpose: The purpose of Hits radio south Yorkshire is to entertain and inform the audience, this can be seen as during the show, music of different genres and time periods is played as well as listeners being able to suggest songs to be played next as well as competitions and give-aways, entertaining the audience with the music being played as well as the interactive segments that gets them involved. they are also being informed during the show as regular they play some of the current world news as well as traffic and weather alerts.

Ownership: Hits radio south Yorkshire is a radio station that is owned by the conglomerate Bauer media group, this is beneficial is it enables extra funding for the station as well as allowing it to be able to do more standout events such as big giveaways. it also allows the station to have a wider reach, being able to easily do technological convergence with you being to listen to the show through traditional radio, a phone app and through a website. The capability of being able to have a wider reach can be seen within the content with the music being played being very much chart music, even when it plays the "throwback" songs it's still the popular songs from the times.

Listenership: The songs that are played heavily reflect the range of target audience. The target audience for Hits radio is an almost exact split of male to female with the age range being 18 - 45 as well as targeting the whole A, B, C1, C2, D, E range. This re-enforces the goal of Bauer media group which is to have the reach to people. This can be seen with the content of the of the station playing allot of contemporary chart music that targets that younger audience while playing old classics that target the older audience with the nostalgia.

Funding/ Advertising: The Advertisements that are included in Hits radio South Yorkshire reflect the target audience for the station, This can also be seen with the type of adds that are played during the programs being for local business with an example being south cliff holiday park targeting families with parents aged 30 in the Yorkshire area, this can also be seen with times these adverts are played being from 7-10am to 4-5pm, This is perfect timing as this would be when parents will be traveling to and from work.

Audience: For the target audience of Hits radio south Yorkshire, via Rajar data there is a slightly higher ratio of female audiences to male audiences, with the ages being around 18-34 years old, making the average social-economic group be in the B, C1, C2 income range. this can be seen with the type of music that is played being top of the charts music with popular songs such as harry styles, weekend and lady gaga. this can also be seen being represented by the presents, the most popular being Fleur East and Will Best who are both around the age of 30, matching and there for relating to the target audience.

Content: Some of the most popular shows that are played during the broadcast includes hits radio UK chart and hits radio throwback. For hits radio UK charts the play music from the top charts in the UK meaning the most popular artists such as Sabrina carpenter, Lola Young and The Weekend. Hits radio throwback plays music from the 80's and 90's with artists such as Queen, ABBA and David Bowie. This shows how they are appealing to the whole range of their target audience with the hits radio UK charts appealing to that younger 18 - 29 who will want to listen to the newest, trendy music while the hits radio throwback show appeals more to the 30 - 45 year old who will want to listen to music from when they were younger, having that audience through nostalgia.

Access: Hits radio south Yorkshire can be access in a wide range of devices, these include a radio, a black box device such as a phone via the hits radio app and website, through tv via Freeview and with a smart speaker such as Alexa. this shows the technological convergence that a radio can do, being able to be accessed via any device that can output sound increasing the listener base of the radio station. 

Lo1 - Ownership of different type of media owndership

Commercial, National Radio station: Kerrang! FM

Kerrang started off as a magazine since 1981, considered a well-established brand. Kerrang (105.2 radio) started in June 2004 and is a specialist rock music/ talk radio station based in the west midlands, it is part of the Bauer passion which make all of the national radio stations. They also own 50% of box television which allows them to have a kerrang tv channel, demonstrates cross media ownership. This is all possible due to the fact technological coverage, being able to access via radio, online and tv. The TSA for Kerranged are Birmingham and Coventry with the audience being predominantly male around 15 to 35 with a 50/50 split between A, B,C1 and C2, D, E. Kerrang as a good example of horizontal integration in Bauer media group as they have an award show which is partnered with the energy drink relentless(shows the culture of rock and roll and the youth), an app to access the media. Two of the most prominent presenters in Kerrang are Johnny Doom and Kate Lawler, Johnny Doom is a notable presenter of the brand due to fact that he very much fits into the stereotypes of the rock and roll genre with him long hair and name "doom" embodying the punk brand, this would create an ideal self to the audience as they will also identify with the rock genre. One of the other presenters is Kate Lawler, this is also very in line with the rock industry as typically Kate is seen as an attractive person, fulfilling the male gaze of the audience as it is predominantly male. They play classic rock artists such as Green Day and Nirvana, they choose theme bigger brands to appeal towards the pop and mainstream side of rock to target a wide audience as they can. As part of targeting this wide target audience with a 

Local, Regional Radio station: Hallam FM

Hallam Fm broadcasts to the local south Yorkshire area and they do Talk/ Music programs, they have been going since 1984 (50 years) making it a well-established brand in the area. it used to be the No.1 commercial station for people in Sheffield, the face of the station was big john at breakfast, gaining awards for his work. They are owned by bower media group, especially Bauer place which is their subsidiary that does local radio stations. The type of programs that are  some of Hallam FM's biggest competition are capital FM and BBC Sheffield. The TSA for Hallam FM is Sheffield and Com caster with there being an even split from male to female with a predominant C2, D, E (75%) audience. The two biggest presenters are big john and JK and Joel. big john was infamous with the station. Jk and Joel was a kids show presenter, audience grown up with these two. Hallam has allot of Corporate social responsibility meaning that the radio station has to give back to the community, ways Hallam FM does this is via the lights switch on event at meadowhall and the cash for kids which is a charity where people donate toys to give to kids to wont usually get a present for Christmas these are very much catered towards a female audience, they also sponsor both football teams in Sheffield, gearing towards the male audience as well. Hallam FM can be accessed via radio, tv via Freeview, Hallam FM app and on their own website and radio player, showing technological for the local radio station.

Community, Local station: Sheffield Live

Sheffield Live is an independent radio station ran by Commedia Sheffield Ltd, unlike most who are owned by conglomerates/ another company. commedia Sheffield is a company that trains people in media and ICT, offering the problem the facilities needed to run a radio station meaning the programs are usually in a talk/ music genre while also having segments that are informative. due to this it operates very differently. one way it's different compared to commercialise radio stations is that the content is much more localized and specifical due to it targeting a very small audience. community radio stations also have more adds as that's one of its a only way to get funding to run. another unique thing is that there are shows that are played in a different language, this is due to the fact that Sheffield is very much a multicultural city. according of Ofcom, "community radio stations are small-scale, not for profit radio stations operated for the good of members of the public, or of particular communities, and in order to deliver social gain", this means that the radio station has to operate for the good of the community, and must provide the community benefit or what is deemed as social gain. this means that they have four key requirements, these include; They must provide a service for underserved groups, they must facilitate discussion and expression of opinion within the community served, they must provide training and information.  for Sheffield live to operate as a community radio station via Ofcom, they need to follow these to regulations, the Broadcasting act (1990) and community radio order (2004). these regulations state that a community radio station can only operate as such as if its ethos and output does not cross over with the main commercial channels or BBC output in the area to reach its target audience. another rule that they have states that they cannot gain any more than 50% of running costs from one source advertising or on air sponsorships, way's they are able to keep on running is via, charities, donations, lottery funding and grants. Ofcom also makes available an amount of funding annually through its Community Radio Fund, they also pay Sangeeta to help fund and run the stations funding, they gained a £15,000 grant to fund the wage of a business development manager. Sheffield's TSA via RAJAR shows that Sheffield live reaches 11% of Sheffield, these means around 32,000 adults across the Sheffield region, some the areas it reaches in Sheffield are Central, manor top and Walkley. one issue with local radio stations is that they have tough competition having to compete with other conglomerates who have. one of the main stands out things for Sheffield is that its music is very multicultural and niece, playing music such as Reggie and traditional Chinese, this also carries over into the shows where while most in English, they also have segments that are in other langue's in the community such as Hindu and Chinese. you can access Sheffield live via their website and through radio channels.

Online: Capital FM

Capital FM broadcasts to various regions across the UK, including the Yorkshire area through Capital Yorkshire, and has been going since 1973 (over 50 years) making it a well-established brand nationwide and they have programs that are in the talk/ music genre. It is the No.1 hit music station in the UK, with the face of the station being the Capital Breakfast show hosted by Jordan North, Chris Stark, and Siân Welby, known for their engaging and award-winning morning entertainment. They are owned by Global Media & Entertainment, which operates a network of national and local hit music stations. Some of Capital FM's biggest competition includes Heart FM, BBC Radio 1, and local rivals like Hallam FM in Yorkshire. The TSA for Capital Yorkshire covers South and West Yorkshire, including Sheffield and Doncaster, with a slight majority female audience (58%) and a predominant ABC1 (54%) socio-economic group, targeting primarily 15–34-year-olds (47%). Two of the biggest presenters are Jordan North, known for his charismatic style and podcast ventures, and Roman Kemp (formerly on breakfast), who gained fame through celebrity interviews and TV appearances; audiences have grown up with the station's lively hosts. Capital FM has a lot of corporate social responsibility, meaning the radio station gives back to the community; ways Capital does this include Global's Make Some Noise charity, which supports disadvantaged children, young people, and families through grants for local projects like holiday schemes and support for illnesses—these often appeal to a female audience with their focus on family and kids—while also hosting major events like the Jingle Bell Ball and Summertime Ball that engage broader crowds, including sponsorships of music and entertainment geared toward males as well. Capital FM emphasizes its online presence and can be accessed via the Global Player app for live streaming and on-demand content, their website capitalfm.com with interactive playlists and celebrity news, smart speakers, social media integrations, and digital platforms like DAB and online radio players, showcasing advanced technological features for a modern, connected audience.

Non-Profit: Mondo Radio

Mondo Radio is a volunteer led independent radio station based in Sheffield that has been broadcasting since 1994. unlike most radio stations they are self-funded and operated via 60 local DJ'S and producers around the city meaning that there programs are allot of music with some talking. It is targeted to a younger audience than most local radio stations, with its target audience being around 18- to 30-year-olds. Mondo radio has a unique history, it started in 1994 as an online radio station on the web, also being the first radio station to ever be online/ broadcast through the internet, this shows that from the start, it has been targeted towards a progressive, younger audiences as the internet a the time was only used by younger people. There isn't a main personality for the show, instead it has people from across the community come in to present including local DJs and musicians. This fulfils one of the requirements that are needed for it to run as a community radio stations, giving locals a platform to express their talent and voice. another way they fitful the needs of being a community radio station is by doing events with the community including fundraisers and hosting free events with DJs from the Sheffield area. This radio station can be accessed via Their website, and also via SoundCloud.

Public: BBC Radio Sheffield

BBC Radio Sheffield started off as a local radio station since 1967, considered a well-established brand within the BBC network. BBC Radio Sheffield broadcasts on FM and AM frequencies and is a general interest local radio station based in South Yorkshire meaning that they do a both music and talk shows as well as programming that has allot of information based on current events, it is part of the BBC Local Radio network which produces all of the regional radio stations across England. They also integrate with BBC's broader media offerings, including regional television like BBC Look North, demonstrating cross-media ownership. This is all possible due to technological convergence, being able to access via radio, online through BBC Sounds, and integrated digital platforms. The TSA for BBC Radio Sheffield covers South Yorkshire, north Derbyshire, and North Nottinghamshire, with the audience being mixed gender around 15 and older, with a broad socioeconomic split across ABC1 and C2DE groups. BBC Radio Sheffield is a good example of horizontal integration within the BBC as they host community events and partner with local initiatives like the Crossed Wires podcast festival (showcasing local culture and creativity), and an app via BBC Sounds to access the media. Two of the most prominent presenters on BBC Radio Sheffield are Toby Foster and Paulette Edwards. Toby Foster is a notable presenter of the brand due to the fact that he very much fits into the stereotypes of local Yorkshire humor with his comedic background and relatable style, embodying the community-focused brand; this would create an ideal self for the audience as they will also identify with the local banter and issues. One of the other presenters is Paulette Edwards, this is also very in line with the local radio industry as Paulette is seen as an engaging and approachable figure, fulfilling the community gaze of the audience as it is broadly mixed. They play a mix of contemporary artists such as Lola Young and Myles Smith, alongside classic hits, choosing bigger brands to appeal towards the pop and mainstream side to target a wide local audience as they can.

Comparison:

The six radio stations, Sheffield Live, Capital FM, Mondo Radio, BBC Radio Sheffield, Kerrang! FM, and Hallam FM share similarities in their local, regional, or national broadcast within the Sheffield/Yorkshire area and beyond, with Sheffield Live, Mondo Radio, and BBC Radio Sheffield leaning heavily into the community engagement and social benefit through non-profit openness to the public, while all have music variety and digital access options like websites and apps meaning they can all be easily accessed. However, they differ significantly in ownership, with Sheffield Live run by the training-oriented not-for-profit Commedia Sheffield Ltd under Ofcom’s community regulations, Capital FM owned by the commercial conglomerate Global Media & Entertainment for profit-driven hit music, Mondo Radio as a fully volunteer-led and self-funded independent entity, BBC Radio Sheffield part of the public BBC network with cross-media integration, Kerrang! FM owned by the commercial conglomerate Bauer Media Group for specialist rock programming with horizontal ties like Kerrang! TV, and Hallam FM owned by Bauer Media’s local subsidiary for established regional talk/music output. For target audience, similarities include overlapping regional reach and diverse demographics, but differences are most prominent in the scope and focus of the stations: Sheffield Live targets a small, hyper-local multicultural adult audience with 11% reach of the Sheffield area, Capital FM appeals to a younger audience with 15-34 demographic with a slight female majority 58% and higher income bracket being in the 54% of A,B,C1 across South/West Yorkshire, Mondo Radio caters to progressive 18-30-year-olds in the lower income bracket if C2,D,E, BBC Radio Sheffield serves a broad mixed-gender and socioeconomic group aged 15+ in South Yorkshire and beyond fitting the role of a psb to target everyone, Kerrang! FM draws a predominantly male 15-35 crowd with a 50/50 split between ABC1 and C2DE across national but West Midlands-focused areas like Birmingham and Coventry, and Hallam FM targets an even gender split with a predominant C2DE (75%) audience in South Yorkshire locales like Sheffield and Doncaster. For the content, all feature community oriented elements and music however they contrast in how important it is for each station, Sheffield Live is highly localized with multilingual shows and niche multicultural music with more ads for funding and a focus on social gain like training underserved groups, Capital FM broadcasts national hit music, celebrity-hosted programs like Capital Breakfast, and charity events such as Make Some Noise, Mondo Radio provides volunteer-driven presentations by local DJs and musicians, community fundraisers, and no main host, BBC Radio Sheffield presents general interest content with mainstream pop/classic hits, local humor from presenters like Toby Foster who are from the local area, and events like podcast festivals, Kerrang! FM has specialist rock/talk with classic artists like Green Day and Nirvana and stereotype-fitting presenters such as long haired punk Johnny Doom and attractive Kate Lawler for male gaze appeal, plus youth events like the Relentless-partnered awards show, and Hallam FM offers local talk/music programs with award-winning breakfast host Big John, nostalgic figures like JK and Joel for grown-up audiences, and corporate social responsibility via community events such as Meadowhall lights switch-ons, Cash for Kids toy donations targeting families, and Sheffield football sponsorships for males. All of these stations can be accessed in a wide range of devices, these include a radio, a black box device such as a phone via apps and website, through tv via channels such as Freeview and with a smart speaker such as Alexa.