Lo3 - Justifying codes and conventions

When creating and producing my radio show, I will heavily followed the codes and conventions that are very stereotypical of classic throwback radio stations. This will be to attract both younger retro-enthusiasts and older listeners look for nostalgia music to listen to. One example of this will be when I'm creating the jingle for the station, I will make sure that it reflects the retro party demographic that i am targeting. Instead of modern electronic beats, my jingles will use classic 80s synths and energetic announcer dialogue as well as old sound effects over my speech. The jingle will be played at the start of the show which is very conventional for a radio show as it lets the viewer know what they are listening to as well keeping them engaged in the show. By replicating this classic radio style, It will make the show feel more nostalgic and authentic. This attention to making sure to stick with the theme will make the show feel more professional and harmonious.

I will also utilized interactive competitions to build a stronger relationship between the presenters and the audience. Throwback stations often use music trivia to drive engagement, and to replicate this, I will feature a recurring "Guess the Soundbite" competition. Listeners are encouraged to call in and identify a classic 80s track from just a few seconds of audio. This interactive format appeals to the younger and audience demographic, making them feel as if they are a part of the show. The prizes are specifically tailored to the retro and local theme: winners can receive tickets to a local concert or tribute performance, a vinyl set, or a gift card for a free night out at a club in Kelham Island. This incentivizes participation by perfectly merging the audience's love for physical media (vinyl) with the party lifestyle of the target audience.

Furthermore, sticking to traditional radio conventions, I will include tailored advertisements that fit well with my target audience. Because the show is heavily listened to during commutes via traditional radio in cars, our app, and the website, the show will feature highly targeted, localized advertisements that fit the retro theme. These will include promotions for HMV's CD's and vinyl records and players. This Hyperfocus on brands that will heavily appeal to the target audience will satisfy the 'Surveillance (Blumler and Katz's) aspect of the show fulfilling a user's uses and gratification for the radio show.

Finally, my target audience is directly reflected in the radio station's host and overall content. Because Kelham FM aims to target 18–25-year-old university students, specifically targeting the September launch window when freshers are moving to the city, the host reflects this audience by being the same age and position in life, making them highly relatable to the target audience. Additionally the presenter will also share a similar liking for the 80s aesthetic and music, meaning they can authentically connect with listeners.