Lo2 - Multiplatform distribution

Due to recent advancements in technology, it has lead to allot of technological convergence (Henry Jenkins 2008). this had lead to radio being able to diversify the ways that radio can be listened to. Due tenths diversification it has allowed for ready to be allot more accessible on more devices as well as being able to be listened to on more devices and in more places such as at home or bus ride to school. One of the main devices that has spearhead this change were black box devices, this allowed for people to listen to radio from there phones via apps or websites with Web 2.0 , meaning that you don't need to buy a dedicated radio player allowing for the ease of access that we see today. Due to this heightened digital presence.

this is all very beneficial for both the consumer and and the radio producers. For the consumers it is a positive as it means as stated above, it is easier and cheaper than ever to access radio, with apps automatically tuning into shows without having to me
s with and change the radios channel to pick what you want to listen to. Additionally because most of the broadcast are online now it enables higher quality streaming making the music and hosts sound better to the listener. For the radio producers this change is also very beneficial as the ability to have you radio show streamed fully online allows for a much cheaper to free broadcast cost compared to have pay to have access to a transmission tower which can cost allot. This also gives opportunities for smaller shows to get there show out there as well as enable people to actually create a show where as they might not have been able to due to the high operational costs of traditional radio

Above I have shown most the ways that Hits Radio Sheffield can be accessed, this shows all the possible ways that radio can now be access because of technological convergence, being available on devices such as a smart speaker, phone and phone. This ability to present on show on all of these devices means that Hits Radio is allowed to get a much higher listening count as the lister doesn't have to be sat at there dedicated radio and if it was streamed through traditional radio waves, then only a recent area would be listen to the show where as online the whole country and even international listeners will be able to listen to it. This heightened listener ship also means more cash flow for the station as it is cheaper to run while still being able to be payed more from adverts due to the higher reach, meaning high profitability for the station.