HITS RADIO SOUTH YORKSHIRE:
Purpose: The purpose of Hits radio south Yorkshire is to entertain and inform the audience, this can be seen as during the show, music of different genres and time periods is played as well as listeners being able to suggest songs to be played next as well as competitions and give-aways, entertaining the audience with the music being played as well as the interactive segments that gets them involved. they are also being informed during the show as regular they play some of the current world news as well as traffic and weather alerts.
Ownership: Hits radio south Yorkshire is a radio station that is owned by the conglomerate Bauer media group, this is beneficial is it enables extra funding for the station as well as allowing it to be able to do more standout events such as big giveaways. it also allows the station to have a wider reach, being able to easily do technological convergence with you being to listen to the show through traditional radio, a phone app and through a website. The capability of being able to have a wider reach can be seen within the content with the music being played being very much chart music, even when it plays the "throwback" songs it's still the popular songs from the times.
Listenership: The songs that are played heavily reflect the range of target audience. The target audience for Hits radio is an almost exact split of male to female with the age range being 18 - 45 as well as targeting the whole A, B, C1, C2, D, E range. This re-enforces the goal of Bauer media group which is to have the reach to people. This can be seen with the content of the of the station playing allot of contemporary chart music that targets that younger audience while playing old classics that target the older audience with the nostalgia.
Funding/ Advertising: The Advertisements that are included in Hits radio South Yorkshire reflect the target audience for the station, This can also be seen with the type of adds that are played during the programs being for local business with an example being south cliff holiday park targeting families with parents aged 30 in the Yorkshire area, this can also be seen with times these adverts are played being from 7-10am to 4-5pm, This is perfect timing as this would be when parents will be traveling to and from work.
Audience: For the target audience of Hits radio south Yorkshire, via Rajar data there is a slightly higher ratio of female audiences to male audiences, with the ages being around 18-34 years old, making the average social-economic group be in the B, C1, C2 income range. this can be seen with the type of music that is played being top of the charts music with popular songs such as harry styles, weekend and lady gaga. this can also be seen being represented by the presents, the most popular being Fleur East and Will Best who are both around the age of 30, matching and there for relating to the target audience.
Content: Some of the most popular shows that are played during the broadcast includes hits radio UK chart and hits radio throwback. For hits radio UK charts the play music from the top charts in the UK meaning the most popular artists such as Sabrina carpenter, Lola Young and The Weekend. Hits radio throwback plays music from the 80's and 90's with artists such as Queen, ABBA and David Bowie. This shows how they are appealing to the whole range of their target audience with the hits radio UK charts appealing to that younger 18 - 29 who will want to listen to the newest, trendy music while the hits radio throwback show appeals more to the 30 - 45 year old who will want to listen to music from when they were younger, having that audience through nostalgia.
Access: Hits radio south Yorkshire can be access in a wide range of devices, these include a radio, a black box device such as a phone via the hits radio app and website, through tv via Freeview and with a smart speaker such as Alexa. this shows the technological convergence that a radio can do, being able to be accessed via any device that can output sound increasing the listener base of the radio station.
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